The New Goodbye is a pretty special iPhone app, designed and developed by Russell Quinn, the man who brought McSweeney’s to your pocket, along creating the Wallpaper*’s City Guides and Creative Review’s Annual 2010 apps.
The New Goodbye is also an arts project, managed by me, Neil Ayres, and centred round my new novel, also called The New Goodbye. As well as Russell’s beautiful design, which helps thread the separate elements together, the app features illustrations by Johanna Basford, photography by Nicole Heiniger and others, music by Rich Watson and writing by Miguel Cervantes, arguably the inventor of modern fiction. Also, in a month or so, anyone who has downloaded the app will find it updated with a music video, created by creative collective Order.
How do I get it?
If you have an iPhone or iPod Touch, you get it from the app store. But not for a couple of weeks or so. There’s a free ‘lite’ version, which includes a sampler of most of the content, along with the 'Romantic Gestures' feature. The full version will set you back £1.99, or $2.99 or so if you’re Americanically-inclined.
Why would I pay that?
Because that would get you a novel, two short stories, some fantastic visuals, an exclusive music track and a sorely under-read novelette by a master of fiction that will help you impress your friends/dinner party guests/mates down the pub with.